Spring Collection 2025
SPRING '25
For our Spring 2025 collection, we’re looking back to the relaxed fits of the 90s and the styles worn by British music icons of the era. We emphasise timeless looks, with muted, organic colour palettes taking precedence across new styles as well as continuity and reinventions of PG classics that you might recognise.
Our seasonal paisley, the Aquarelle, utilises a washed out palette of greens, browns and pale blues reminiscent of watercolour paintings for a serene look. For an alternative inspired by vintage guitar staps and the detailing on football away kits, the Eclipse Paisley Tape is available as an expression of our affinity for music and sport.
We also reference the laid back styles of 90s music legends with our Gradient Stripe capsule, found across polos, grandad tees and knitwear this season.
For our campaign shoot, we headed to the iconic Columbia Hotel in West London, a spot that is famous for hosting (and permanently banning) some of our favourite musicians.
