THE BRAND

Pretty Green captures the spirit of rock ‘n’ roll, embodying the essence of rebellion and individuality. Drawing inspiration from Britain’s rich history of subculture, from the mods to the ravers, we seamlessly combine past and present.

Founded by Liam Gallagher in 2009, Pretty Green unites those who share a passion for music and fashion. As a brand synonymous with music, we’re committed to nurturing the next generation of artists, with 2024 marking our inaugural festival sponsorship at Truck Festival in Oxford.